Autumn 2025 - Accordion Video First / More new Projects

In the last blog post I mentioned a new Video Accordion customer project ongoing, and I'm now happy to be able to talk about it properly. The project is complete and has launched. It's a first for Accordion because it embeds Accordion functionality within another website. We all want less clicks to get to content, so demonstrating that Accordion can sit within any website or platform and deliver "choose your duration" capability via a slider bar, all without having to click away... is huge.

​The client was Anglian Water/CIWEM and their OFWAT Innovation Fund project 'Enabling Water Smart Communities'. They had 5 x 1-hour webinars reporting back their impressive progress, but, to their credit, realised that many people simply wouldn't have the time to watch them in full. But, if viewers had the option to choose as much detail as they wanted (and watch a version as short as 20 mins) they would get far more reach and engagement (and therefore impact for their innovative, future-facing and planet-positive project).

Click on the video below where I do a short walk-through...

There's so much I like about this project. The leap forward with embedding (and massive thanks to our developer Ana who got it working), the fact it is video, it's supporting planet-positive work... but also it's a step into working with business / "work" content. Obviously Accordion has its roots in podcasting and audio (more the media / entertainment sphere) but really there is vast potential in Accordion being a time-saving tool in our work lives. Webinars, meetings, training - there are so many instances where we find ourselves thinking "just give me the bits I need to know... give me the short version!". Well, Accordion can do that. I look forward to making more breakthroughs in this market as businesses see the potential of how much time (and money) Accordion can save them, not to mention how happy it might make their employees who will no longer have to sit through content they don't need to watch.

Despite it being school summer holidays (often a slow time for new business) I'm glad to report that we continue to be invited to deliver new work for new customers. Some is specifically for Accordion as a product, but I'm also seeing a trend of people/organisations wanting to harness our wider company R&D and Innovation expertise to deliver bespoke new systems and processes that help them increase reach and impact. There's a really interesting, and quite high-profile, project under discussion at the moment to help a huge organisation harness the power of short videos in a new way. I look forward to explaining more in a future blog post.

There are bigger picture themes here. They aren't new but they are crystallising, I think. Video. Shorter durations. Meeting audiences/customers where they are (which is nearly always a place of having less time). Our company, and our products, are well placed to meet these challenges and we look forward to getting stuck in.

Andy - CEO