Spring 2025 - Exciting new Accordion capabilities

What, no blog posts throughout 2024? It shocked me too. Sorry for the radio silence. But the reasons are good. Lots has been happening in the world of Accordion Innovation Ltd. The India trip I talked about in my last post back in October 2023 led to loads of exciting connections, including one with a company called Tiny Jungle who work with Twitch streamers and make highlight reels for companies that sponsor streams. 2 hour+ streams needing to come down to a few minutes highlight reels? Sounds like a job for Accordion. In the end, the development work we did for Tiny Jungle actually led us to inventing an entirely new product prototype which is an offshoot of Accordion - RoughCut, which we will look to do more with in the future.

2024 saw us consolidate our every growing partnership with the Planet Possible podcast. As they grow, so do we. As well as providing audio Accordion versions of every one of their monthly full episodes (available at www.accordion.live/planetpossible) we now provide Accordion capabilities (both video and audio) for their new branded content channel - Planet Possible Spotlight. It's a great idea of Planet Possible's to partner with planet-positive companies and projects looking to showcase their work. The brilliant thing for us is that once these companies (across a whole range of sectors) are introduced to Accordion, they totally get the concept and see it as the perfect way to get across the message of their new podcast or video to time-poor senior execs. Them watching or listening to the shortest possible version (usually a third of duration with Accordion - so perhaps 10 or 15 mins) is better than never getting to listen to a 45 min episode because they simply don't have the time.

So what about these new capabilities for Accordion? Well, 2024 was also the year that we were lucky to partner with Media Cymru once more via their Development funding. Brilliant to get the backing of Media Cymru - they really see the growth of Accordion and want to support it and boost it. The project completed at the end of 2024 and has dramatically improved Accordion's level of automation and ability to work at scale and integrate with media platforms. This in turn has opened up the beginnings of a very exciting collaboration with a huge platform which I cannot say more about now but very much look forward to announcing in due course.

Talking of collaborations, another exciting development is our new partnership with podcast expert Arielle Nisenblatt - you can watch her latest free podcast growth webinar using Accordion (and watch at whatever length that suits the time you have available) at www.accordion.live/arielle_video

Update on flipformat. We're picking up B2B customers and white label opportunities - both of which are real positives - and also considering the best way to make flipformat available as a B2C product which anyone can use. Watch this space.

In retrospect, I'm almost glad to have not posted a blog for so long. It shows how busy we have been, how much progress we have made, and how much of my attention has been taken up with all the work and opportunities that have arisen. But as someone very wise pointed out to me today... if your website has a blog, it has to be up to date. Completely right. So  I'm committing to at least 4 blog posts a year, one per quarter. Pinky promise.

Before I go - delighted to have signed another new customer this week using Accordion in yet another new way. They are using it as a backend tool to automatically produce 10 min versions of 60 past podcast episodes. As companies catch on to the fact that people have less time for content and want more control over it, they are realising the results Accordion can give them and it's brilliant for us.

See you in Summer 2025 - until then, if you want to be part of the growth of Accordion as a new customer (video, audio or anything else) just get in touch. Email me directly - [email protected]

​Andy - CEO