Accordion Innovation Ltd is led by Andy Taylor, whose background in media (BBC Radio 1, Capital) and pivot toward founding his own production company (Bwlb) and Research & Development (Clwstwr, Stars4Media, Media Cymru) led him to first invent Accordion, then found Accordion Innovation Ltd - a company dedicated to creating new tech for audiences and creators alike. 

From Bwlb  to Accordion Innovation

Accordion | Flip Format | Rough Cut

Bwlb was founded by Andy Taylor in September 2019 as a creative consultancy and podcast production house. Growth into tech R&D led to the formation of two companies in 2022 - Bwlb Ltd and Accordion Innovation Ltd. Bwlb Ltd has a stable of 4 growing and successful client podcasts, including hit environmental podcast Planet Possible

With seed and project R&D funding from Clwstwr, Innovate UK and Media Cymru, Accordion Innovation has succesfully invented, developed and launched three innovative and profitable products - Accordion, Flip Format and Rough Cut. We are an ambitious, independent and growing company proud to be based in Wales.

Andy Taylor - CEO, Accordion Innovation Ltd

CEO Q&A:

What is Accordion?

Accordion is a new way of letting audiences take control of duration without speeding up. Accordion works by dynamically re-versioning content to the exact duration the user wants. 

It works with both audio and video. To listen and watch demos of audio and video content go to www.accordion.live

With Accordion, shorter versions still have all the key moments and best bits (and still have a beginning, middle and end)... they just contain less detail. In the medium and longer versions (building back up to the original length) the detail gets added back in incrementally.

Tell me about Flip Format...

Posts containing video are the most engaged with on social media platforms, but to re-shoot or re-edit existing video in the different formats that suit each platform (e.g. vertical for TikTok) costs time and/or money.

Flip Format allows users to quickly easily and cheaply make new format video clips for social media platforms using existing video.

What about Rough Cut?

Rough Cut can take long audio or video files and - using targeted AI processes - deliver a rough cut. You put in keywords and a desired length of rough cut and the automation does the rest (making sure it leaves enough room for you to finesse the final edit yourself). Rough Cut saves you time and effort, but - unlike other AI services - doesn't take the control away from you and respects the human editor's role in delivering the finishing touches to highly produced content.

I want to use these products. How can I become a customer?

Get in touch with me directly, Andy - [email protected]. All three products are currently B2B (business-to-business) products. Let's talk about how they can serve your audiences better and save time and money. We can build you a bespoke package that meets your needs and matches your budget.