ACCORDION INNOVATION
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 Accordion | Flip Format | Rough Cut
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​Case Studies

Accordion | Planet Possible
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No.1 UK environmental podcast Planet Possible has used Accordion from Season 3 onwards. Across two seasons, Accordion was measured to deliver an average per-episode boost in listeners of 25%. 

We release the Accordion version of a Planet Possible episode on accordion.live a week after the original episode. This creates a second peak in listens, both on Accordion itself and on traditional podcast platforms like Apple and Spotify. People either listen at the length they want on Accordion, or they use the lowest duration version (say 15 mins for a 45 mins episode) as a super-trailer (often listening at double speed, so within just 2-3 mins you are in the "meat" of the episode) to see if they want to listen to the whole original episode (which they often do).

Many Accordion users choose the half or two-thirds length version via the slider bar on accordion.live. They feel it gives them the best of both worlds - enough detail to take value but a very efficient use of time.

Our audience research has also shown us that Accordion is extremely useful and popular as a catch-up tool to get back up to speed on episodes of a favourite podcast that you may have missed.

Listen to all episodes of Planet Possible via Accordion, here.
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Flip Format | Northumbrian Water
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One of Flip Format's first customers was Northumbrian Water, who had video content from their summer Innovation Festival that had been captured in landscape format, but that they wanted to re-purpose to square video so it could be used on a variety of social media platforms. Flip Format was able to quickly and easily re-purpose the content.

Flip Format is a web app so can be used in-browser via a link. It uses the processing power of the user's own device (instead of sending files off to the cloud to process) which makes it far quicker than other re-versioning tools.

Flip Format intentionally does not include the ability to edit within the clip, making it far easier to use than most video editing tools. This means that anyone can use it, you don't need to be a skilled editor. Social media moves fast. Flip Format enables video that otherwise might go to waste to be quickly and easily re-used to drive engagement and increase volume of output on social media platforms like TikTok.



Rough Cut | Tiny Jungle Studios
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​Tiny Jungle studios take Twitch streams of around 2 hours in length and manually produce highlights reels for sponsors to check that their branded content campaigns ran smoothly. They approached us to see if Accordion could automate some or all of their process. The result of the development we undertook was a new product - Rough Cut - which can take in long pieces of video or audio content and produce a rough cut, saving the editor hours of watching or listening.

Rough Cut uses targeted AI to take the editor's instructions as to the kind of content that needs to be in the final version and produces a rough cut that includes all the necessary footage. Rough Cut then instructs the editor's video editing platform of choice to assemble the chosen clips directly into the timeline on their screen so they can finesse the final high production version themselves.

Tiny Jungle Studios was able to use Rough Cut to deliver finished professional work to their clients.

​Rough Cut can be used to significantly reduce time and cost in the editing process in a whole variety of audio and video contexts within the media sector and beyond.
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